I’m still not sure why Alaska Air wanted to speechify the app, though. I don’t see how it’s enhancing the feature. It’s like speech for speech’s sake.

I don’t know about you, but most every other “optimized” search I’ve seen out there flat out sucks. I’m so tired of a search, that I usually end up hunting through the menu and sub page links until I find what I’m looking for. Maybe you’re an anomaly that never has problems finding information on websites, but for me, and probably the majority of other users, I love the idea of asking a simple question and getting a simple response (by the way, asking a question about available flights is way cool). I would love to never have to use a menu again on a website, In fact I’d just like to sit down and tell the website what I want to know and have it returned to me. Now that’s what the future will be, not “optimized search”.