Comments on: Crushes & Hexes http://www.speechtechblog.com/2008/03/12/crushes-hexes-4 Wed, 03 Dec 2008 21:26:39 +0000 http://wordpress.org/?v=2.6.3 By: Ryan http://www.speechtechblog.com/2008/03/12/crushes-hexes-4#comment-29 Ryan Thu, 13 Mar 2008 19:03:29 +0000 http://www.speechtechblog.com/2008/03/13/crushes-hexes-4#comment-29 Ouch. Check out the transcript in the Voice Search Opportunity entry. There's a lengthy discussion about different business models when it comes to offering DA. Ads are a problem because when you're using DA on your mobile, typically you're in a hurry and need information quickly. Being forced to listen to an ad, especially if it's not relevant 1) takes time 2) over-complicates the interface 3) is annoying Ouch. Check out the transcript in the Voice Search Opportunity entry. There’s a lengthy discussion about different business models when it comes to offering DA.

Ads are a problem because when you’re using DA on your mobile, typically you’re in a hurry and need information quickly. Being forced to listen to an ad, especially if it’s not relevant 1) takes time 2) over-complicates the interface 3) is annoying

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