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  1. Kirsi O'Connor
    Kirsi O'Connor December 1, 2010 at 3:59 pm |

    The KISS (Keep It Simple Stupid) principle works for designing IVR systems. It seems that all too often IVR designers skip the research and testing phases. Doing some research on who calls your company and why or what do people think about your current IVR should give anyone some starting points. Then at least read your copy aloud or preferably test it with a group of customers.

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