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Is It Hot in Here, Or Is It Just IVR Hell?

I recently stumbled upon a great article by Natalie Dyke on the Destination CRM Web site. The article, titled “IVR Hell,” definitely encapsulates everything amiss with mis-designed, mis-written, and just generally frustrating phone trees. Dyke really brings a lot of great points home, and she’s coming strictly from a customer’s perspective. IVR is the customer’s […]