Michele Masterson

Half of U.S. iPhone 4S Users Love Siri

Apple’s voice assistant Siri is not without its flaws, and has even prompted one lawsuit complaining about its limitations, but according to a new survey, over 50 percent of U.S. users are “very satisfied” with the iPhone 4S feature. The Park Associates survey also found that an additional 21 percent are “satisfied,” leaving a small number of dissatisfied users.

“Siri is clearly a hit among the initial iPhone user base,” said John Barrett, director, Consumer Analytics, Parks Associates. “Consumers like Siri because it’s convenient, easy to use, and helpful for remembering important information and its hands-free capability makes it easy to send texts, e-mails, and phone calls.

 

According to The Wall Street Journal, the survey found that about a third of iPhone 4S owners use Siri to place phone calls, send text messages, or look up information daily or almost daily. However, the WSJ noted that  thirty-two percent of users said they never used Siri to play music, and 35 percent don’t use the voice assistant to schedule meetings.

Surprisingly, only thirty-seven percent of iPhone 4S owners said they would like to have a similar voice-command interface for their TV set, and roughly 20 percent would not.

“I would have expected more owners to want Siri for their TV set. These are the folks that rushed out to get the new iPhone 4S,” Barrett said.

That doesn’t bode well for Apple’s rumored launch of a TV set with a Siri voice interface. The popularity and usability of the company’s natural-language user interface could determine the extent of Apple’s impact on the TV market, the survey points out.

“People are expressing some reservations about Siri that could impact its popularity on other platforms,” Barrett said. “Some said Siri didn’t work well against background noise. Others said it had trouble understanding commands. These problems could be amplified in a noisy living room, where the main TV would be located.”