Len Klie

Device Gives Farmers a Voice in the Field

I live in the Big Apple, so I’m not too in-tune with the daily struggles of farmers in America’s heartland, but apparently small, independent corn and wheat farmers and processors come in as underdogs when it comes to pricing their grain due to their small scale, at least that’s what Kurt Ahrens, founder of grain analysis company Grainbot, says.

So his company recently launched the Grainbot smart mirror, a voice-activated mirror capable of playing videos, displaying fundamental grain market information and weather forecasts, and providing instant buy/sell market opinions.

grainbot“Quality information takes an incredible amount of time and resources which is currently only available to large agribusinesses and hedge funds. Grainbot was founded to level the playing field of information in the area of corn and wheat for the little guys in agriculture,” Ahrens said in a statement. We harness the power of bots and couple it with our deep knowledge of the supply chain, providing our customers with an edge they currently do not have access to. We have designed our mirror to make the consumption of this information as enjoyable and efficient to consumers as possible so that our customers can get back to doing what they do best.”

Grainbot’s mirror screen comes in at nearly 21 inches. The decorative piece comes in a black wood casing less than 3 inches thick. It is designed to be hung on a wall and runs on Wi-Fi. Because it is voice-activated, it requires a relatively quiet area while vocal commands are being given. Grainbot can become smarter over time, and new features are expected to roll out regularly.

Grainbot currently contains more than 100 dashboards providing supply and demand data relative to corn and wheat. A “run video” feature plays the most recent analysis and opinion video which is exclusive to the mirror. Daily market sentiments and notes are posted frequently for corn and wheat prices with confidence intervals.

As for me, I think it’s a little vain to tak to the mirror, but then again, I live in New York.