Len Klie

Am I Too Old for One of These?

Kids today have all the fun toys. When I was growing up, we had Matchbox cars, Legos, G.I. Joe, and Star Wars action figures. The really creative kids were able to combine the four into one fun-filled day chock full of activity.

I would have loved to have had a smart Talking Dino like the one being marketed by CogniToys. Dino is an IBM Watson-powered smart toy that gets better over time.

Recommended for children ages 3 to 9, Dinos are more than toys. They are talking, learning companions with the ability to grow and change – just like kids do. They provide an educational and entertaining experience without the need for a screen. They listen to kids’ questions and provide answers adapted to each child’s specific age. Plus, they answer questions using a voice created by Acapela Group.

“When developing CogniToys, we wanted to create a toy that could not only entertain, but encourage learning too, providing a new, innovative experience for children. The Dino can interact, understand, and keep up with a lot of questions,” said Pearl Steinberg, the company’s brand and content strategist, in a statement. “We needed the right voice to promote understanding during conversation. We tested the ‘Will’ voice from Acapela at a very early stage and found customers loved the cheerful, grumbly persona it gave the Dino.”

“The Dino looks great and is smart and simple to use. It makes the most of advanced options, such as cognitive technology and voice solutions, bringing them together in a single button interface. The kids only need to press the button and talk to their Dino to create a cool learning experience. The Dino takes smart toys a step forward, and we are very happy to be Dino’s voice. We look forward to Dino interacting in other languages.” said Lars-Erik Larsson, CEO of Acapela Group, in a statement.


On average, kids ask 300 questions a day, and CogniToys can keep up. The Dino responds to thousands of questions with age-appropriate answers. If a child asks a question Dino doesn’t know, the CogniToys team writes a kid-friendly answer to be added to a future content update. Plus, CogniToys come packed with tons of activities including stories, games, meditations, jokes and more to keep kids entertained for hours on end. By remembering a child’s name and favorite things (colors, animals, sports, etc.), CogniToys customize learning and future conversation, providing a unique personalized play experience.